New Sound Festival, 27.02.2016, Ottakringer Brewery, Vienna
"Listening to the sound of tomorrow."
We were in need of something new. Here in Vienna. An alternative to all the big festivals. Something for the fans, for the curious, and those with open ears. For all those who want to discover music for themselves and don’t regard new things as disconcerting but as exciting.
The thrill of something new. Now Austria’s first non-profit and single-day festival steps in to fill this void and promote both national and international acts regardless of the strangling chains of music genres. Three stages are the tools to forge a bridge between the showcase and the anticipated world stage. An indoor festival and a certain club atmosphere.
And it's getting more and more thrilling. Who can make the way from rehearsal room to the big stages? Who has the potential to be a headliner? Who has to worry about not forgetting any name at the Grammy's acceptance speech? Only those who have the right feeling about the zeitgeist at the beginning will stay on top. That's what it's about. And that's what we invite you to. No matter if you're a consumer, supporter, partner or musician.
And if somebody asks what you believe in. Tell them in something new.